Does CRM need Social Web 2.0 or real people?
It is a question of visibility. Highly visible people and companies will find Web 2.0 to be an important platform for image building and marketing. For this group attention to CRM will also mean...
View ArticleMeasuring Customer Value
At a recent BI-congress I listened to a presentation of a solution for the measurement of customer value. In this case, the visually attractive graphical representation showed the “value” of each...
View ArticleWhy should you visit a CRM exhibition?
5 Good Reasons not to visit the CRM Expo in Nuernberg Too much travel time Too many sales pitches You can find all the information you need on the internet All you see are superficial demos Sales...
View ArticleWhat happened at the CRM Expo?
Good news from Nürnberg – the CRM Expo attracted more qualified visitors than in the previous year. Not all suppliers were represented but SAP, Microsoft, Salesforce and CDC (Pivotal) were there for...
View ArticleShould CRM Software be used for sales forecasting?
Frequently I am asked to show how a CRM System can be used to compare achieved sales with sales targets. The subject sounds simple enough but in fact has considerable implications. Even assuming that a...
View ArticleCRM SaaS with Zoho
OK, this blog is to do with CRM processes and not with specific products, but still, take a look at www.zoho.com. You will be surprised to find how much functionality is available in a not-expensive...
View Article360 Degree Customer View?
In theory all sales, marketing and support functions can be found in one gigantic application. This does have the advantage that customer relevant data can be gathered in one place, but think of what...
View ArticleWeb 2.0 Analysis Tools
“Buyer beware” is beginning to have a new meaning. A new CRM-Add-In was offered to me today. The tool, when integrated into a CRM-Application, measures the extent to which the person is networked in...
View ArticleClosing post from crmquergedacht
The end of the first decade of the 21st century is also the end of posts to this blog, it is a time to move on to new fields after 20 years CRM project experience. CRM has become an accepted...
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